OUTSIDE was born and raised in the city, shaped by the energy, movement, and people that make it what it is. It lives in the space between urban life and the natural world — the streets, the parks, the noise, the quiet, and everywhere in between.

At the center of OUTSIDE is the butterfly — a symbol of change, rebirth, and becoming. It also represents the social butterfly: someone who moves through different spaces, connects with different people, and never stays in one place for too long.

OUTSIDE is about being present, staying connected, and finding something real wherever you are.